Tuesday, March 15, 2005
Naomi Klein
Brand USA is in Trouble, So Take a Lesson from Big Mac. Instead of changing his foreign policy, President Bush is changing the story. by Naomi Klein
...Brand USA's latest story was launched on January 30, the day of the Iraqi elections, complete with a catchy tag line ("purple power"), instantly iconic imagery (purple fingers) and, of course, a new narrative about America's role in the world, helpfully told and retold by the White House's unofficial brand manager, the New York Times columnist Thomas Friedman. "Iraq has been reframed from a story about Iraqi 'insurgents' trying to liberate their country from American occupiers and their Iraqi 'stooges' to a story of the overwhelming Iraqi majority trying to build a democracy, with US help, against the wishes of Iraqi Ba'athist fascists and jihadists." ...
Good article. Well worth reading.
...Brand USA's latest story was launched on January 30, the day of the Iraqi elections, complete with a catchy tag line ("purple power"), instantly iconic imagery (purple fingers) and, of course, a new narrative about America's role in the world, helpfully told and retold by the White House's unofficial brand manager, the New York Times columnist Thomas Friedman. "Iraq has been reframed from a story about Iraqi 'insurgents' trying to liberate their country from American occupiers and their Iraqi 'stooges' to a story of the overwhelming Iraqi majority trying to build a democracy, with US help, against the wishes of Iraqi Ba'athist fascists and jihadists." ...
Good article. Well worth reading.
